3D printing in TV shows and movies

Prod­uct Place­ment as of 3D print­ing in TV shows and movies is a wide­ly used mar­ket­ing strat­e­gy. You not only present your prod­uct and your own brand via one of the most used media tools – the tele­vi­sion. In addi­tion, you visu­al­ize to your cus­tomers in which envi­ron­ments they can imag­ine and use the prod­uct.

In this blog post we show you 4 prod­uct place­ment exam­ples of 3D print­ing in TV shows and movies.

Examples of 3D printing in TV shows and movies

We show you famil­iar TV shows and movies which include 3D print­ers leav­ing a pos­i­tive and neg­a­tive mar­ket­ing result for 3D print­ing.

  1. Example: Arrow

This series is about a per­son grow­ing up in an influ­en­tial and rich fam­i­ly of politi­cians. After a life-chang­ing expe­ri­ence, the main actor becomes a hero for his city. He wants to avenge the mis­takes of his deceased father. He uses the most advanced tech­nol­o­gy and after the first sea­sons also 3D print­ers.

The 3D print­er and the man­u­fac­tur­ers Logo are always vis­i­ble in the back­ground of their head­quar­ters. How­ev­er, you nev­er see in which way the device con­tributes to the suc­cess of the main char­ac­ter. Nev­er­the­less, it is a great exam­ple of prod­uct place­ment for 3D print­ing TV shows and movies. They have a clear mes­sage: With a 3D print­er, you become a super­hero.

  1. Example: Gomorrah

This is rather neg­a­tive pub­lic­i­ty for the 3D print­ing indus­try and like­ly no prod­uct place­ment at all. The series takes place in Italy, more pre­cise­ly in the city of Naples, and is about the mafia. The Mafia fam­i­ly Savas­tano los­es his suprema­cy in the city and flees the city. Of course, the sto­ry does not end here and the fam­i­ly tries every­thing to return back home in the sec­ond sea­son.

An impor­tant meet­ing between Savas­tano Junior and the new boss in Naples will hap­pen which requires the use of 3D print­ing tech­nol­o­gy. As one of the Savas­tano fam­i­ly mem­bers trav­els to Naples by plane, he needs a plas­tic gun which stays unde­tect­ed. They print the well-known weapon mod­el designed by Cody Wil­son from the USA. The lawyer believes that not only the state but also its cit­i­zens should be enti­tled to man­u­fac­ture and pos­sess guns.

3D printing in TV shows and movies 3D printed gun in the mafia show Gomorrah

Dur­ing the print­ing process no brand is vis­i­ble as any prod­uct place­ment with this vibe and back­ground sto­ry seems counter-pro­duc­tive. The sit­u­a­tion rais­es too many neg­a­tive ques­tions about the dan­gers of 3D print­ing tech­nol­o­gy. Still, we believe that a Maker­bot Repli­ca­tor was used in the show based on the form and design.

If you want to learn more about poten­tial threats by 3D print­ing in the future, then we have a blog post for you.

  1. Example: Person of interest

Per­son of Inter­est plays in New York and shows a world in which “Big Broth­er” became real­i­ty. The lead actor and ex-pro­fes­sion­al pro­gram­mer devel­oped a machine that pre­dicts crim­i­nal activ­i­ties in advance. Since he is phys­i­cal­ly not able to pre­vent them him­self, he part­ners up with an ex-CIA employ­ee. In one episode, they need a fin­ger­print to sneak into a guard­ed secu­ri­ty area. They sim­ply print the fin­ger­print with the Form­labs Form 1+ and get with­out any prob­lem. How­ev­er, we can­not say whether this is actu­al­ly pos­si­ble or not at this point, but it quite like­ly is which is fright­en­ing and amaz­ing at the same time.

(In case you want to watch the episode: Episode 14 in Sea­son 3)

Person of Interest Provenienz episode 3D printing formulas form1+

  1. Example: Scorpion

This TV show is about a social­ly incom­pat­i­ble genius who has teamed up with oth­er genius­es to found the group Scor­pi­on. Togeth­er, they save the world from nat­ur­al dis­as­ters and bad guys by using their high IQ’s. In one of the episodes they want to stop the ille­gal trade of antique vas­es. Their plan is to exchange the orig­i­nal one with a 3D print­ed fake to thus under­pin the rep­u­ta­tion of the deal­er.

The object is print­ed with an FDM 3D print­er with­out show­ing the brand. The qual­i­ty of the print result is exag­ger­at­ed for Hol­ly­wood pur­pos­es as an FDM device is not capa­ble of pro­duc­ing such results. Both the qual­i­ty and col­or vari­ety are not pos­si­ble with a sim­ple desk­top 3D print­er. Nev­er­the­less, it is a great exam­ple where the tech­nol­o­gy may devel­op towards in the com­ing years.

3D printer in the tv show scorpion for printing antique vases

Conclusion on 3D printing in TV shows and movies

Although some of the shows lead to neg­a­tive rep­u­ta­tion, but all of them play an essen­tial role in the long-term suc­cess and accep­tance for 3D print­ing. They make 3D print­ing tech­nol­o­gy more present for the aver­age con­sumer and visu­al­ize their appli­ca­tion. We are excit­ed to see where TV shows and movies will include 3D print­ers in the future.

Feel free to share them with us via the com­ment sec­tion below or the con­tact form.


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