Product Placement as of 3D printing in TV shows and movies is a widely used marketing strategy. You not only present your product and your own brand via one of the most used media tools – the television. In addition, you visualize to your customers in which environments they can imagine and use the product.
In this blog post we show you 4 product placement examples of 3D printing in TV shows and movies.
Examples of 3D printing in TV shows and movies
We show you familiar TV shows and movies which include 3D printers leaving a positive and negative marketing result for 3D printing.
This series is about a person growing up in an influential and rich family of politicians. After a life-changing experience, the main actor becomes a hero for his city. He wants to avenge the mistakes of his deceased father. He uses the most advanced technology and after the first seasons also 3D printers.
The 3D printer and the manufacturers Logo are always visible in the background of their headquarters. However, you never see in which way the device contributes to the success of the main character. Nevertheless, it is a great example of product placement for 3D printing TV shows and movies. They have a clear message: With a 3D printer, you become a superhero.
This is rather negative publicity for the 3D printing industry and likely no product placement at all. The series takes place in Italy, more precisely in the city of Naples, and is about the mafia. The Mafia family Savastano loses his supremacy in the city and flees the city. Of course, the story does not end here and the family tries everything to return back home in the second season.
An important meeting between Savastano Junior and the new boss in Naples will happen which requires the use of 3D printing technology. As one of the Savastano family members travels to Naples by plane, he needs a plastic gun which stays undetected. They print the well-known weapon model designed by Cody Wilson from the USA. The lawyer believes that not only the state but also its citizens should be entitled to manufacture and possess guns.
During the printing process no brand is visible as any product placement with this vibe and background story seems counter-productive. The situation raises too many negative questions about the dangers of 3D printing technology. Still, we believe that a Makerbot Replicator was used in the show based on the form and design.
If you want to learn more about potential threats by 3D printing in the future, then we have a blog post for you.
Example: Person of interest
Person of Interest plays in New York and shows a world in which “Big Brother” became reality. The lead actor and ex-professional programmer developed a machine that predicts criminal activities in advance. Since he is physically not able to prevent them himself, he partners up with an ex-CIA employee. In one episode, they need a fingerprint to sneak into a guarded security area. They simply print the fingerprint with the Formlabs Form 1+ and get without any problem. However, we cannot say whether this is actually possible or not at this point, but it quite likely is which is frightening and amazing at the same time.
(In case you want to watch the episode: Episode 14 in Season 3)
This TV show is about a socially incompatible genius who has teamed up with other geniuses to found the group Scorpion. Together, they save the world from natural disasters and bad guys by using their high IQ’s. In one of the episodes they want to stop the illegal trade of antique vases. Their plan is to exchange the original one with a 3D printed fake to thus underpin the reputation of the dealer.
The object is printed with an FDM 3D printer without showing the brand. The quality of the print result is exaggerated for Hollywood purposes as an FDM device is not capable of producing such results. Both the quality and color variety are not possible with a simple desktop 3D printer. Nevertheless, it is a great example where the technology may develop towards in the coming years.
Conclusion on 3D printing in TV shows and movies
Although some of the shows lead to negative reputation, but all of them play an essential role in the long-term success and acceptance for 3D printing. They make 3D printing technology more present for the average consumer and visualize their application. We are excited to see where TV shows and movies will include 3D printers in the future.
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